Writing a great brief
How to brief Ra so the first Director Brief is close to what you wanted.
The three-part brief
Section titled “The three-part brief”Most good briefs have three components:
- The story. What happens, or what the video is about.
- The feel. Tone, pacing, aesthetic, references.
- The outcome. What the video should do — sell, teach, convert, entertain.
Briefing examples
Section titled “Briefing examples”Minimal (works, but Ra guesses more):
“A 5-minute history of the transistor.”
Good (the three parts present):
“A 5-minute history of the transistor, paced like a Veritasium video, ending with why it matters for my audience of curious engineers. Hook in the first 8 seconds.”
Great (Memory-aware):
“A 5-minute history of the transistor for my channel. Same pacing as my Shannon video — that one held past minute 4. End on the modern chip industry. Voice: my usual. Hook: tight, under 10 seconds.”
- Reference your own past work — Ra can reread it.
- State the outcome — watch-time, conversion, subscribe, share. Routing changes.
- Give Ra constraints, not just targets. “Under 8 seconds for the hook” beats “fast hook.”
- Say what you don’t want. Rejected takes save time.
When to use a full script
Section titled “When to use a full script”If you’ve already written one, paste it. Ra skips story generation and goes straight to storyboard and shot list. Your script, Ra’s production.