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Assets and Media Memory

Your library. Your brand. Your voice. Queryable. Always on-brand.

  • Source footage (b-roll, archival clips, reference video)
  • Audio catalogs (music, voice, SFX)
  • Brand kits (logos, fonts, colors, tone guides)
  • Product screenshots and marketing collateral
  • Reference images and mood boards
  • Pre-rendered templates and elements

Drop a file in. Ra tags it, indexes it, categorizes it. Any scene in any future render can pull from it by reference or by semantic query.

Ra can be asked things like:

  • “Use the product screenshot from the March launch campaign.”
  • “Find a b-roll shot that matches the mood of scene 3.”
  • “Pull the brand kit from the Q1 campaign.”

Assets is the library; Memory is how Ra remembers what’s in it.

Media Memory is the Memory layer that sits on top of Assets. It stores:

  • What you’ve used before
  • What performed well
  • What you tagged or organized
  • What Ra has previously matched to briefs

Every render enriches Media Memory.